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We make effortless beauty possible

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We are an artist-led, woman-owned and operated Permanent Makeup and Medical Tattoo facility located in beautiful La Jolla, California.


We specialize in natural and hyperrealistic enhancements for Eyebrows, Eyeliner, Lips, Scar Camouflage, 3D Areola Tattoos, Body Art, and more. 


Owner Vanessa Dougherty has over 20 years experience in cosmetic tattooing and has worked with several plastic surgery centers throughout southern california. Her background is in fine art, body art and Professional makeup artistry. This combined with her perfectionism and love for her customers and students  is what sets this clinic apart from the rest.


Listening to our clients concerns, making them feel comfortable, and ensuring the best results possible are all top priorities here at RPM. 


We can't wait to help you reach your beauty goals!


-The RPM Team

Who We Are and What We Do

Permanent Eyebrows

Enhance your natural features and boost your confidence without the hassle of applying makeup every day. 

Permanent Eyeliner

Accentuate your eyes with a smudge free permanent eyeliner and wake up with make up every day

Permanent Lip Color

Achieve the beautiful full lips that you’ve always wanted through cosmetic tattooing and color matching 

3D Areola Tattoo

Reconstruct and recreate 3D looking areolas after surgery by using restorative tattooing methods

Scar Camouflage

Pigments are matched to your skin tone and tattooed to blend perfectly. 

Dr. Ritu Chopra

I have had the pleasure of working with Vanessa for over six years. I have sent many patients to her for medical tattoo including 3D areoles and she always does an amazing job. She is a true artist and a professional. Hands down the best in the business! I will continue to refer her services to my patients!

Dr. Mark Mofid

When I refer patients to Vanessa and her team, I know that they will receive the highest caliber of service that is both professional and personalized.  The results that I’ve seen exceeded expectations.

Dr. Mark Mofid


Vanessa has changed my confidence in the way that she has defined my eyebrows but also camouflaged my surgery scars! This woman is so compassionate and understanding but also extremely talented and creates a whole level of confidence with her work! There are places that you cannot even tell I ever had a scar thanks to her!

RPM Institute
Interested in a rewarding and lucrative career in permanent makeup?

Here at RPM we offer beginner level training with everything you need to get started. We also have advanced classes for those who would like to learn more services like eyeliner, lips, body art and medical tattoo!

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